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Business Analyst / Lead Functional Specialist
Casablanca
  • Lead interviews and workshops with Category Managers, Merchandisers and other business stakeholders.
  • Gather, analyze and formalize functional requirements.
  • Define the decision-making matrix and the Merchandising KPIs dictionary.
  • Formalize business rules and indicator calculation methods.
  • Translate business needs into functional and technical specifications (FSD/TSD).
  • Define use cases related to space profitability, assortment and planograms.
  • Participate in Data Mapping between Apollo data in the Silver layer and existing commercial data in the Platinum layer.
  • Work with Data Engineering and Power BI teams to ensure consistency between business needs and their implementation.
  • Contribute to the design of UX/UI mockups for the MVP dashboard.
  • Participate in functional acceptance testing and validation of results.
  • Contribute to the drafting of the user guide and support business units in moving towards Self-BI.


  • Profile

  • Over 5 years of experience in Business Analysis / BI or Data Project Management.
  • Functional expertise in Merchandising / Retail / Mass Distribution.
  • Good knowledge of Space Planning and ideally of the Apollo solution.
  • Proficiency in floor space profitability KPIs.
  • Experience in drafting functional and technical specifications.
  • Ability to formalize business rules and data dictionaries.
  • Experience in conducting business workshops and coordinating with technical teams.
  • Good understanding of decision-making models and BI tools.
  • Knowledge of Power BI is an asset.


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